Fendt Momentum Tour Earns National Marketing Recognition for Advantage Farm Equipment

WYOMING, ON – Advantage Farm Equipment is proud to announce that Marketing Coordinator Courtlyn Fiddler has been named the recipient of the 2026 Grow Bold Fendt Marketer of the Year Award, presented at the AGCO Direct Dealer Marketing Summit in Fargo, North Dakota.

The award recognizes outstanding marketing excellence across the Fendt dealer network, celebrating marketers who think creatively, execute innovative campaigns, and strengthen the Fendt brand through meaningful customer engagement.

Courtlyn received the award for leading and executing the Fendt Momentum Tour, a campaign that took the Fendt brand directly to customers across Southwestern Ontario through five on-farm tour stops. The Momentum Tour gave producers the opportunity to experience Fendt equipment in the field, connect with the Advantage Farm Equipment team, and see firsthand how Fendt technology performs in real farming conditions.

The campaign combined on-farm demonstrations, customer engagement,  videography, and social media storytelling to capture each stop and extend the experience beyond the field. By bringing equipment directly to producers, the tour highlighted not only the performance of the Fendt lineup but also the strong relationships Advantage Farm Equipment has built with its customers.

"Winning this award is an incredible honour," said Courtlyn Fiddler. "The Momentum Tour was an exciting opportunity to showcase the Fendt brand in a way that brought us directly to our customers. Visiting five farms, capturing each stop, and sharing those stories with our audience was a team effort from start to finish. I'm incredibly grateful to AGCO for this recognition and to everyone at Advantage Farm Equipment who helped make the tour a success."

"Courtlyn's creativity and dedication continue to raise the bar for our dealership," said Don McNally, President of Advantage Farm Equipment. "The Momentum Tour was a fantastic example of innovative marketing that connected with customers while showcasing the strength of the Fendt brand. We're proud to see her work recognized with this award."

The recognition comes during a milestone year as Advantage Farm Equipment celebrates 25 years of serving producers across Southwestern Ontario. As a family-owned dealership, the company remains committed to supporting agriculture through exceptional customer service, community involvement, and innovative ways to connect with farmers.

About Advantage Farm Equipment

Advantage Farm Equipment is a family-owned and operated agricultural equipment dealership serving Southwestern Ontario since 2001, with locations in Wyoming, London, and Essex. Representing leading brands including Fendt, Massey Ferguson, Gleaner, Bobcat and Wacker Neuson. Advantage Farm Equipment is committed to providing industry-leading equipment, expert service, and building lasting relationships with the customers and communities it proudly serves.